When North African tribal chiefs traveled, they set up their camps in concentric circles, with the tribal chief at the center. The innermost circle, made up of family members and trusted advisors, was called the “zemala.”

Today, the “smala” has lost its hierarchical connotations, but it still refers to the closest and most trusted people.

Happy Smala is a company that prioritizes activities with lasting positive impacts on good governance, social equity, and ecological balance.

Partners and collaborators share strong convictions about the imperative of good governance for an inclusive and equitable world, and the need to integrate ecological and climate boundaries to create sustainable impacts.

At HAPPY SMALA, we are committed to building and supporting the trust needed to promote innovative ideas and harness the power of the many to foster inclusive and sustainable development.

Whether working alongside development cooperation actors, financial institutions, civil society, or large companies, we operate in Africa and Europe as a living laboratory, with our DNA rooted in risk management and collaborative approaches. We are surrounded by an ecosystem of multidisciplinary and multicultural experts who help us find innovative ways to combine local inclusion with global sustainability by making the most of simple and useful digital technology.

From policy development to project implementation and impact assessment, HAPPY SMALA catalyzes trust at all levels of the value chain to meet your sustainability challenges, regardless of your sector of activity.