When North African tribal chiefs traveled, they set up their camps in concentric circles, with the tribal leader in the center. The closest circle, comprised of trusted family and advisors, was called the “zamala".

Today, “smala” has lost its hierarchical connotations, but still refers to one's closest and most trusted peers. Happy Smala is dedicated to building, growing, and sustaining circles of trust for the impact economy.

At happy smala, we create circles of trust to transform innovative ideas into sustainable and inclusive solutions.�Active in Africa and the Middle East, we bring together international aid agencies, businesses, financial institutions, and civil society around a shared ambition: to combine local inclusion with global sustainability.

Our strength?

An ecosystem of multicultural and multidisciplinary experts, collaborative methods, and risk management to design, deploy, and evaluate high-impact projects.

At HAPPY SMALA, we are committed to building and supporting the trust needed to promote innovative ideas and harness the power of the many to foster inclusive and sustainable development.

Whether working alongside development cooperation actors, financial institutions, civil society, or large companies, we operate in Africa and Europe as a living laboratory, with our DNA rooted in risk management and collaborative approaches. We are surrounded by an ecosystem of multidisciplinary and multicultural experts who help us find innovative ways to combine local inclusion with global sustainability by making the most of simple and useful digital technology.

From policy development to project implementation and impact assessment, HAPPY SMALA catalyzes trust at all levels of the value chain to meet your sustainability challenges, regardless of your sector of activity.