• OUR STORY

    When North African tribal chiefs traveled, they set up their camps in concentric circles, with the tribal leader in the center. The closest circle, comprised of trusted family and advisors, was called the “zamala". Today, “smala” has lost its hierarchical connotations, but still refers to one's closest and trusted peers.

     

    We are an innovation lab specialized in collaborative approaches and alternative finance. Since 2014, we have experimented with collaborative approaches and new technologies to create high-impact innovation.

    • We support public, private, and third-sector organizations in the design, deployment, and evaluation of innovative programs.
    • We collaborate with startup ecosystems in emerging economies on strategic studies, as well as coaching, mentoring, and training of entrepreneurs and project leaders.
    • We support the design and evaluation of tech projects focused on citizen engagement (CivicTech), education (EdTech), and financial inclusion (FinTech).
    • We advise international aid and development agencies on project design, monitoring, evaluation, and learning.

    We experiment with new social and economic practices, leveraging the power and reach of social networks and technology. As a space for Open Innovation, we forge partnerships with those who share our ambition to support the emergence of the future key players of the new economy.

     

    Our team of serial entrepreneurs is experienced in the areas of innovation, finance, technology, education, and international development. We share our experience in Europe, Africa, the Middle East, and North America to accompany you from strategic planning to the implementation of your projects.

     

    By leveraging new tools and methods and by placing collective intelligence at the heart of our business, we are focused on the needs of our clients and on the creation of new experiences that envision the sustainability and efficacy of living and creating together.

  • OUR VALUES

    Collaboration

    COLLABORATION

    Cultivating ways of living and working together as a means of creating impact

    Disruption

    OWNERSHIP

    Ensuring that decision-making power and created value are shared equitably

    Hybridization

    HYBRIDIZATION

    Decompartmentalizing
    organizations and assembling hybrid teams to facilitate innovation and creativity

    Sustainability

    SUSTAINABILITY

    Designing projects with local impacts in mind to deliver global progress 

  • TEAM

    La smala is a team of interdisciplinary serial entrepreneurs

    Pierre Champsavoir

    Partner

    Co-founder

    Eric Asmar

    Managing Partner

    Oumelghit Guelzim

    Partner

    Director of Operations

    Arnaud Pinier

    Co-founder

    Hayat Rouibah

    Administration and Finance Manger

    Mehdi Masmoudi

    Consultant

    Yassine Ettayal

    Senior Consultant

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    Communication Manager

  • JOIN US

    We are always looking for new people