• OUR STORY

    When North African tribal chiefs traveled, they set up their camps in concentric circles, with the chief in the center. The closest circle, comprised of the chief's family and advisors, was called the "zmala". The modern "smala" refers to a person’s most trusted friends and family. At happy smala, our work revolves around creating circles of trust and leveraging the power of the crowd.

     

    We are an innovation lab specialized in collaborative approaches and alternative finance. Since 2014, we have experimented with collaborative approaches and new technologies to create high-impact innovation. We support companies, public institutions, and third-sector actors in the design, deployment, and evaluation of innovation programs.

    • We support public and private institutions in the design, deployment, and evaluation of innovation programs.
    • We collaborate with startup ecosystems in emerging economies on strategic studies, as well as coaching, mentoring, and training of entrepreneurs and project leaders.
    • We support civil society in the design and evaluation of tech projects focused on citizen engagement (CivicTech), education (EdTech), and financial inclusion (FinTech).
    • We advise international aid and development agencies on project design, monitoring, evaluation, and learning.

    We experiment with new social and economic practices, leveraging the power and reach of social networks and technology. As a space for Open Innovation, we forge partnerships with those who share our ambition to support the emergence of the future key players of the new economy.

     

    Our team of serial entrepreneurs is experienced in the areas of innovation, finance, technology, education, and international development. We share our experience in Europe, Africa, the Middle East, and North America to accompany you from strategic planning to the implementation of your projects.

     

    By leveraging new tools and methods and by placing collective intelligence at the heart of our business, we are focused on the needs of our clients and on the creation of new experiences that envision the sustainability and efficacy of living and creating together.

  • OUR VALUES

    Collaboration

    COLLABORATION

    Cultivating ways of living and working together as a means of creating impact

    Disruption

    DISRUPTION

    Challenging established practices and habits, hacking organizations and systems to reinvent themselves

    Hybridization

    HYBRIDIZATION

    Decompartmentalizing
    organizations and assembling hybrid teams to facilitate innovation and creativity

    Sustainability

    SUSTAINABILITY

    Designing and implementing agile mechanisms to ensure operational, technical, and financial resilience

  • TEAM

    La smala is a team of interdisciplinary serial entrepreneurs

    Arnaud Pinier

    Co-founder

    #collaborativefinance

    #innovation

    #strategy

    Pierre Champsavoir

    Co-founder

    #riskmanagement

    #cooperation

    #sustainablefinance

    Eric Asmar

    CEO

    #collectiveintelligence

    #innovation

    #impact

    Oumel Ghit Guelzim

    Operations Manager

    #crowdfunding

    #financialinclusion

    #innovation

    Khadija Latib

    Junior Analyst

    #fintech

    #legaltech

    #bankinglaw

    Sophie Asmar

    Product Manager

    #elearning

    #financialinclusion

    #useradvocacy

    Monaim Touinssi

    Technical Manager

    #techlead

    #itconsulting

    #dev

    Oussama Raboija

    Developer

    #frontend

    #datascience

    #machinelearning

  • JOIN US

    We are always looking for new collaborations!
    Send us your CV and a short letter of motivation at contact @ happysmala.com