happy smala has operated in the crowdfunding domain in Morocco, Africa, and the Middle East since 2014. We began with the launch of smala & co, the first crowdfunding platform for high-impact African projects.
A crowdfunding campaign is effectively a communication campaign that needs preparation to improve its chances of success. The experts at happy smala have developed a methodology to accompany leaders of all types of projects through all types of crowdfunding, that is based on the effectiveness and the strength of mobilizing a crowd to attain contributors.
Due to the legislative restrictions on crowdfunding in Morocco in 2014, smala & co was legally based in France, but operated in Morocco. In parallel, with its team's expertise, happy smala joined a working group to draft and advocate for crowdfunding legislation in Morocco. This group assembled players in the ecosystem, regulators, and lawyers who worked pro bono to help crowdfunding legislation to see the light of day in Morocco.
After smala & co, happy smala launched Wuluj with Moroccan Center for Innovation and Social Entrepreneurship, an online presale platform for entrepreneurs innovating in the MENA region. Wuluj is a go-to-market booster that helps entrepreneurs reach economies of scale by preselling their products and services to their clients. Rewards are generally delivered a few weeks after the end of the campaign. This process allows entrepreneurs with a prototype to test their products with their customers and validate market needs.
Always exploring, the happy smala team took inspiration from existing collaborative models to launch CIWA in 2018. CIWA is a digital solution for securing and managing circular lending (called Dar't in Morocco). It lets a group of people mutually support each other with credit and/or saving needs.
In 2019, the efforts of the group working on the crowdfunding legislation bore fruit when the Moroccan Government Council took interest in the bill and proposed it for a vote at a session of parliament. In January 2020, the House of Representatives voted "yes" on the crowdfunding bill. The parliamentarians were accompanied through the process by the teams of SimSim - Participation Citoyenne, happy smala, and the stakeholders of the ecosystem.